When COVID hit NYC, it was not surprising that vulnerable populations would face worst outcomes. MetroPlus Health (MHP) plan, a NYC’s plan covering over half a million New Yorkers, wanted to reach out quickly to high risk members to assess their issues and link them up to necessary health/wellness services. Through NYC Covid Rapid Response coalition, a partnership between MHP, AWS, Bain & Company and a community based organization, AIRnyc, was formed. Within days, an AWS based SMS-based solution was developed and launched. Between April 2nd and April 27th 2020, approximately 54,000 text messages were sent to MHP members at high risk for poor COVID outcomes, reducing the risk and impact of COVID to those that would be facing the worst outcomes.
Presented by Amanda Parsons, MD, MBA, Deputy, Chief Medical Officer MetroPlus Health Plan / MetroPlusHealth